This seasons LFW did not disappoint, there was the usual excitement and buzz around the Fashion Shows, but for the first time ever there was emphasis on Positive Fashion and how important it is for the industry to move forward whilst encouraging fashion businesses to make positive change for future generations.
This was also the LFW that Victoria Beckham came to town with her 10-year celebration collection and where better to show it other than London.
Positive Fashion is led by three strategic pillars, these were very much the focus for LFW and the BFC this season in promoting a strong positive message.
Equality and Diversity
Craftsmanship and Community
TEATUM JONES has recently been appointed by the BFC as the 'Positive Fashion’ representative for London Fashion Week.
They brought a stunning ‘round table’ not catwalk, collection to the shows to celebrate ‘Global Womanhood Part Two’, 16 Days of Activism.
This collection marks an international campaign to end violence against women and girls.
Teatum Jones created the perfect space for a discussion whilst bringing this conversation to Fashion, complete with key industry leaders and activists to present alongside their SS19 LFW presentation.
In summary, the collection itself spoke volumes with bold ‘Love Floral ‘prints; vibrant colours hand painted in flame burnt orange, mustard yellow and royal blue with striking black highlights.
Unapologetic accessories to match with re-purposed past season sponsored water bottles recycled into hand painted plastic sequins. When worn, these sequins create a noise that means the wearer cannot be ignored. Stark black and white cottons with no nonsense black velvet flock show that issues cannot be prettied over and loud voices are needed to cut through.
Wildly luxe black and white raffia displays an unyielding resistance to be quiet.
Teatum Jones have successfully extracted the most powerful messages and have literally woven them into a body of textiles, such as; “I DEFINE MYSELF” and “I OWN MY STORY.”
Every person who watches the TV, listens to the radio, uses social media knows this season marked the 10-year anniversary of Victoria Beckham’s label.
Victoria usually exhibits in New York ahead of London but chose this season to mark the anniversary by first exhibiting in London surrounded by her nearest and dearest.
Via Facebook she explained that the new collection is both homage to the past and a celebration of the future.
10 years of a strong, powerful and established brand led by a strong and powerful woman is quite the achievement indeed.
Victoria’s collection for SS19 featured loose fitting jackets and very long-line trousers, over sized leather satchels and clutch bags, metallic or chainmail looking mules for footwear.
Many have said that the draped silk dresses and angular tailoring on the catwalk were among her best yet. VB herself commented that the intention of this collection was to write a wearable love letter to Twenty First Century women, it is all about celebrating women.
Victoria and her brand truly dominated London Fashion Week and her success in the fashion world is a big deal, demonstrating women with acute business sense, who are strong and assertive can build their empire just as good, if not better than any man!
Alongside the SS19 collection VB releases her 10th Anniversary Collection, a limited-edition capsule in celebration of the brand’s important milestone.
The sixteen-piece collection includes a new Eva suede clutch with chain detail and a new version of the Eva pump in white leather. Both items feature in the brand’s current advertising campaign, modelled by Victoria herself.
Oversized sunglasses, handmade in Italy, come in either a black acetate or a tortoiseshell frame with graduated lenses. The 10th Anniversary Collection also debuts a new range of fashion jewellery, including a brass whistle pendant necklace, a red leather bracelet and a chunky brass signet ring. Hand-crafted in Italy, they come embossed with a discreet “VB” monogram.
LFW this season was strong, bold and at the forefront of change.
The fun and glamour hasn’t gone anywhere but as an industry it has made the path for change.